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Shetland Tea Merchants
Shetland Tea Merchants

from harbour to hearth,

our premium blends honour centuries of trade and tradition

Restoring the passage of Shetland’s ancient trade routes, we source the finest black teas and ingredients from around the world. 

Inspired by pure, mineral-rich waters and windswept botanicals, each blend captures an essence of island life and lore.

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Storied, still

and steeped in Shetland

experience a true warmth

of island hospitality

Each box of pyramid infusers is linked to specially curated music, stories and experiences.

Offering moments to savour and share, from home or distant shore.

Luxury pyramid infusers

Reflecting a spirit of care and community, our Shetland teas are crafted in partnership

with a social enterprise to directly fund education and welfare initiatives in tea-growing regions.

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Our packaging and infusers are 100% compostable

Shetland Tea

discover our blends

Available only from specially selected retailers and venues across the isles, inviting a true experience of place and discovery.

NO.1

SHETLAND
BREAKFAST BLEND

Type

Our signature all-day pour. Bold enough for milk, bright enough without.

Origins

Inspired by the early black teas that reached Shetland through Bergen, Rotterdam and Hamburg, this blend draws on traditional East Frisian recipes, combining our finest Assam with gently fragrant Ceylon varieties. Refined for Shetland’s soft, peat-filtered waters, it opens with heathered botanicals when brewed lightly, revealing richer depths in tow.

Audience

A unique offering for Shetland hospitality, where this blend meets its ideal. Enjoyed elsewhere, filtered water is advised to enjoy its full expression.

Breakfast Blend

NO.2

SUNDAY TEA

Type

An indulgent afternoon tea. Pairs well with milk - especially oat/nut alternatives. 

Origins

Inspired by Shetland’s beloved Sunday Teas - where community halls fill with home baking, friendly faces and an endless procession of teacups - this cherished tea recipe offers a moment of comfort and nostalgia like no other.
 

Fine black teas and creamy Milk Oolong, with added notes of buttery malt, evoke the scent and flavour of Shetland shortbread, bannocks and bakes. Not overly sweet, the blend is beautifully rounded by the addition of milk. For those with a sweet tooth, a little brown sugar brings out the richness of traybakes and fancies!

Audience

Perfect for retail and thoughtful gifting. A cosy treat for any table - too special not to share!

Sunday Tea

NO.3

GIFFORD GREY

Type

An exquisite blend of black tea, bergamot, rose petals and juniper. 

Origins

Inspired by the golden age of North Sea trade and the rise of Shetland's merchant classes, this blend evokes tales of adventure, romance and intrigue. As a taste for luxuries grew alongside heightened taxation, our 18th century shipping routes soon carried more than fish and timber. Hidden cargoes of brandy, tobacco, teas and gin slipped from hold through misty cove and secret passageway.

A nod to the Giffords of Busta House, whose wealth and ghosts of lost love remain legend to this day. A perfume of Italian bergamot lingers with walled garden rose. Gin's notes of juniper cutting brisk and clean on moonlit tide.

Audience

A classic reimagined, for those who seek more than the ordinary Grey. Perfect for luxury gifting or elegant service.

Gifford Grey

NO.4

SAILOR'S REST

Type

Herbal infusion, naturally caffeine free. 

Origins

Exclusively created for North Sea crossings, this restorative natural remedy is anchored in Norse herbology and maritime wisdom. Both prevention and cure, Sailor’s Rest offers comfort to those facing open waters - or recovering from a lively night ashore!

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Peppermint and spearmint settle stomach and mind, refreshing the senses for steadying clarity. Ginger, proven to relieve nausea, brings a welcome embrace of grounding warmth. Dandelion, chicory root and slippery elm add to this anti-inflammatory powerhouse, restoring digestive balance to aid rest and recovery.

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A perfect tonic for long journeys, and long nights.

Audience

Tourism and transport retail. A purposeful blend for travellers, revellers, and those in search of steady ground.

Sailor's Rest

& CO.

BLEND DEVELOPMENT

Alchemy

As Shetland's tea merchants, we are guided by a passion for discovery and collaboration. With access to hundreds of the world’s finest teas, herbs and spices, we blend rare aromatics and flavours to create experiences of lasting character and quality.
 

Current projects include invigorating health blends inspired by Shetland’s growing culture of sauna, wild swimming and wellness rituals. In contrast, we are also exploring peat-smoked, spiced teas as a bold and unusual approach to winter warmth and new depths of flavour.

Partnership

From place-based blends to small-batch exclusives, we offer bespoke consultations and product development for venues, retailers and hospitality professionals.

We'd love to hear from you!

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Shetland Tea
Shetland Tea Merchants

Get in touch

Please use the contact form and we'll get back to you shortly.

© 2025 Shetland Tea Merchants.

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2-4 Alexandra Building
Esplanade, Lerwick, Shetland, ZE1 0LL

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